Published on 23 Mar 2025
• The Union Ministry of Tourism launched the “Paryatan Mitra and Paryatan Didi” initiative on September 27, World Tourism Day.
• Its goal is to enhance tourist experiences by training local youth and women as ambassadors and storytellers for their destinations.
• The initiative focuses on creating new tourism products like heritage walks, food tours, craft tours, nature treks, and homestays.
• It aims to showcase “Incredible India” through “Incredible Indians.”
Paryatan Mitra
Paryatan Didi
tourism
World Tourism Day