Market Access Initiative (MAI) Scheme

Published on 18 Apr 2025

•  Ahead of the interim Budget 2024, exporters have urged the government to allocate more funds for the Market Access Initiative (MAI) scheme.
• Marketing Access Assistance (MAI), managed by the Ministry of Commerce and Industry,  is a government grant/subsidy provided to member exporters for their export promotion activities like participation in Export Promotion Council (EPC) led international Trade Fairs/Exhibitions/ Buyer Seller Meets (BSM) abroad to explore new markets for export of their handicrafts or specific product(s) and commodities from India in the initial phase. It was launched inn 2003.
• Registered Indian exporters with an export value of up to Rs.50 Crore in the preceding year are eligible for the benefits. 

Keywords:

Market Access Initiative Agri marketing Export Export promotion council